Women to Watch: Star Democrat, Record Observer, Cecil Whig

LORI WILLIS-TUCKER
President
E.L.B. Incorporated

Courtesy photos

One:

DESCRIBE THE WORK YOU DO AND WHAT INSPIRES AND MOTIVATES YOU TO MAKE OUR COMMUNITY STRONGER.

We are a collision repair center that restores vehicles to pre-accident condition through expert collision repair, precision painting and refinishing. Our goal is to provide exceptional workmanship and high-standard service that our customers have come to expect. We support our community by providing trusted, safe solutions to keep their families on the road. We also provide an educational environment that inspires career opportunities for aspiring professionals and sponsor various charitable initiatives.

Two:

WHAT ADVICE DO YOU HAVE FOR WOMEN HOPING TO TAKE A SIMILAR PATH?

My advice to women is to never let fear hold you back. Push through, take risks and strive to be the best. When someone tells you it isn’t possible, always challenge that. Never take no for an answer. Hard work always pays off in any career or life circumstance.

Three:

WHO INSPIRES YOU? WHY?

First and foremost, my father was a tremendous influence, his encouragement to be fiercely independent and his example of entrepreneurship was powerful. He worked day and night to be successful, and I modeled that. Also, I have been privileged to work with various female leaders who have taught me strength, effective communication, poise and professionalism are the tools to being a true leader. Creating a team culture of trust and alignment of purpose is essential for any company in growth mode. I am most proud of the thriving careers we have helped develop and who are now as leaders in our industry.

Four:

HOW WOULD YOU DEFINE SERVICE, AND WHAT DOES SERVICE MEAN TO YOU?

Quality sums up in a word. We have a customer-first philosophy. This means every job must meet the highest standards, using only the best products and technologies available to deliver flawless repair. We go above and beyond by advocating for clients to their insurers and make sure each repair is completed to our high quality standards.

Five:

WHAT IS A FUTURE GOAL THAT YOU HAVE?

As we have recently opened a second automotive repair shop. We hope to grow beyond our two locations.